How To Write A winning SOP ?

We like to call the Statement of Purpose as a Statement of Personality. An SOP is the most important document one can present about oneself.


There are five top do's when you write an SOP:

  1. Structure your thoughts well.

  2. Research the school and the program you are applying for.

  3. Ensure that your SOP is a unique document which portrays your personality, motivation and drivers for success.

  4. Avoid restating your resume in the SOP.

  5. Edit and repeatedly check your SOP for the impression it communicates.

What is the purpose of an SOP ( Statement of Purpose) in the MBA or the Masters application?

  1. The Statement of purpose is used by the school to adjudge the personality you have acquired over the series of experiences at work, through projects or through out of work interactions which have motivated you to apply to the program.

  2. An SOP helps the school understand your motivations and goals so far.

  3. The SOP also speaks volumes about the character, integrity and work ethics of the applicant.

  4. The Statement of purpose is a unique opportunity to show the school that you have researched and how you relate to the program.

  5. A great SOP shows focus and commitment of the applicant towards his pursuits.


Three important language related aspects when you write an SOP:

  1. Always use the active voice while writing an essay or an SOP. Passive voice comes across as very cold and detached, something no reader enjoys.

  2. Write in a natural flow of language and take proper paragraph breaks. It is difficult to follow the story in a long winding sentence.

  3. you must explain events at as many places as required. Writing specific details which connect to the main theme that you want to convey is very important.

Five Don'ts when you are writing an SOP:

  1. Don’t try to explain the negatives in your profile. Every application has special sections where you can explain any shortfalls in your candidature.

  2. Don’t copy or try to look for samples. Be authentic in your story.

  3. Don’t use difficult words - they don’t impress. Clear succinct writing always wins.

  4. Exaggerating about your role, responsibilities or what you did might result in an interview interaction which might fall flat in the face. Be truthful and honest about your stories, roles and responsibilities.

  5. Don’t write a technical discourse which overrides the story you want to tell.

A well written SOP emphasises on the intrinsic traits that the committee seeks in the admissions process. Strong analytical skills and work ethics are expected in global business environment, your agility, resilience and motivation should be highlighted in the essays. The essays and the SOP are a way to present your whole personality, not just the individual achievements that you assume the school would like to read.


The SOP revolves around the examples and stories of how you have demonstrated these in work and out of work settings.


A suggestive structure that you can use for writing an SOP:


Paragraph 1 - The Introduction. In this section where you tell the admissions office what you want to study.


Paragraph 2: Use this space to summarize what you did as an undergraduate. Enlist or rather walk them through all the important classes you took which stimulated your desire for an MBA education, such as a specific project for a class. Discuss the internships you have done discuss what the responsibilities were, and the outcomes.


Paragraph 3: This is a good place to mention any part time or full time jobs taken up after graduation, succinctly describe the role: company, team, responsibilities, what you learned. You can also indicate here how this shaped your decision to pursue an MBA.


Paragraph 4: This is a section to discuss what you want to study in MBA in further detail. This is an extrapolation of the introduction paragraph. State your area of interest, explore what you look forward in the course. Research on the website for information about the professors and their research in your desired are of study. (Be true, absolutely, don't make up something fake just to impress people.) Close your SOP in a positive and confident manner with an enthusiastic preparedness for the challenges of an MBA.


10 Questions to address in an SOP:

  1. What experiences and/or education have made you want to pursue this degree program?

  2. Why do you want to pursue this field of study?

  3. How have you been pursuing your education, social work, internships?

  4. What specifically appeals to you about this program?

  5. What do you contribute to a team?

  6. What do you plan to do with the MBA education in the short term and the long run ?

  7. Why should the MBA Admissions team take you?

  8. How do you think it might relate to the v that you want to opt for?

  9. Describe how your experience, education, goals, and the proposed MBA course bind together.

  10. What is the career track that you wish to pursue?

Addressing the above information distinguishes what makes a successful SOP different feel free to connect with an MBA admission consultant at GOALisB for one on one assistance your application essays and SOP.


How to prepare an MBA application with a low GPA score?


Securing admission to a top MBA college in the world tops the wish list of many aspirants who are enthusiastic about achieving their aspirations. Undoubtedly, admission into top MBA college in the world does depend a lot on the GPA and GMAT scores.


If you are wondering how the GMAT score and GPA will affect your chances, Goalisb MBA admission consultant here discuss the ins and outs of GPA and GMAT score.


What is GPA?


GPA refers to the Grade Point Average. A GPA is the average of the sum total of the accumulated marks obtained by a student at the end of the course. For Indian courses that issue a percentage the applicants should use the tools available to convert their scores to the corresponding GPA.


MBA admissions in the world use two kinds of GPA : unweighted, and weighted.


Unweighted GPA is the system more widely used and it ranges from 1.0 to 4.0.


A weighted GPA scale goes from 1.0 to 5.0.


The former does not take the difficulty level of the class into account, but the latter does, which is the reason why the weighted GPA scale is a better indicator of academic prowess than its counterpart.


What is GMAT?


GMAT refers to the Graduate Management Admission Test. GMAT is the standard and globally accepted test one needs to pass to get into a top MBA college in the world. A GMAT score is a mandatory score for getting admitted to an MBA course. There is an increasing acceptance for the GRE score for MBA admissions as well, however, GMAT score is more prevalent in top MBA college in the world.


GMAT score is devised on the basis of a computer-adaptive test and generates questions automatically based on the correctness of the answers to your previous question. The GMAT score ranges from 200 to 800 and a basic mean system indicates the merit of the examinee, that is, 552.


Though the calculation of a GMAT score is algorithm-based, the best way to get a great score is to be fully prepared.


How important is my GPA score for MBA admission?


A common concern among MBA aspirants is their GPA score. Unfortunately, this score cannot be changed. A good GPA can undoubtedly act as a catalyst to achieve your future aspirations.


Then, what about those candidates with a low GPA score?


Let us share a secret for admission to a top MBA college in the world here:


There are many instances where a low GPA score has not stopped aspiring candidates to soar high.


GPA is not the one and only criteria for getting into a business school. GPA is an indication of academic merit through school years, mapping the academic history of the student on paper. The GPA cutoffs can range from 3.0 in mediocre colleges to 3.7 in places like Harvard Business School. GPA is an important component in the entire MBA application criteria especially for a top MBA college in the world.


Provided the applicant has additional aspects to highlight in the MBA application, a mediocre to low GPA score can be surpassed. Especially, when the applicant has a high GMAT score or ranks higher in other criteria like experience and extra curricular activities.


Here are 5 ways to boost your MBA application when you have a low GPA:


Improve GMAT/GRE Score: The best way to compensate for a low GPA is to have a high GMAT score, which is the main criterion for admission in the top business schools. 650 – 700+ according to the school average GMAT score is an excellent benchmark.


Gain Sound Work Experience: An experience of two to five years should suffice in boosting your MBA admission application. The quality of work experience adds a lot of value when you apply to a top MBA college in the world. You must obtain a professional experience and, something measurable that can be put on paper. Promotions, certificates, awards, tokens of appreciation are signs that you are well experienced and add bonus points to your MBA application.


Consider Additional Courses: Earning a high grade in extra courses like Statistics, Microeconomics, Finance, Accounting, Advanced Mathematics can improve your chances faring higher on the MBA application criteria.


Write That Essay: The next best option is your essay. Writing a good quality essay within the word limit is a crucial part of your MBA application. Sticking to relevant points and giving a comprehensive perspective are some boosters in scoring better in an essay. However, make sure to be able to highlight your strengths when you apply to a top MBA college in the world but not overplay it.


Talk About Your Bad Grade: No, it would not be crazy.


That's what the optional essay section is for. Use that section. We have successfully used this section and secured admits in India and abroad. The precondition is a sound application strategy which highlights the strengths at the right place.


The University will not miss your bad grades. So, you need to be upfront and write in detail the optional essay where you discuss your mistakes, what you learnt, and your new outlook. This highlights you as a sincere student who can learn in retrospect and has the ability to introspect. This is extremely important especially in International admission to a top MBA college in the world.


Try to improve your GMAT score. Focus and practice with patience to improve efficiency. Manage your time well and do not stress during the exam.


Also, you must identify other areas you need to cover better.


When you prepare an application with a planned strategy under professional guidance, a low GPA score should not be a hurdle in achieving your business school admission to a top MBA college in the world. Get in touch with us to know your chances at the best MBA schools in world.

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