Impact of Research on the MBA Course
- Goalisb
- Oct 15
- 16 min read
Amidst the continuously evolving realm of business education in India, the interplay between scholarly research and industry consulting endeavors stands out as a potent and dynamic force. This article seeks to delve into the viewpoints and significance that these initiatives bring to the classroom context in renowned educational institutions: the Indian Institute of Management Ahmedabad, the Indian School of Business (ISB), IIM Bangalore, and IIM Kozhikode.
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We will delve into the remarkable achievements of research centers in these institutions, emphasizing their role in enhancing the MBA course and their contributions to the wider business landscape.
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Table of Contents
IIM Ahmedabad: Innovating the MBA Course through Research and Consulting
1. The Arun Duggal Centre for ESG Research (CESGR): Driving ESG Adoption
At IIM Ahmedabad, The Arun Duggal Centre for ESG Research (CESGR) is at the forefront of a transformative journey towards sustainable capitalism. Focused on Environmental, Social, and Corporate Governance (ESG), CESGR is an instrumental contributor to the nascent ESG ecosystem in India. The center's research endeavors to integrate ESG principles into the core strategies and investment decisions of Indian enterprises. This initiative aligns with global trends set in motion by UN Secretary-General Kofi Annan in 2005, where ESG metrics have become critical for evaluating corporate performance.
The Ashank Desai Centre for Leadership and Organisational Development: The center's varied areas of focus encompass leadership within knowledge-based organizations, public sector institutions, non-profit organizations, CEO personality, and the development of strategic leadership.
This approach results in high-quality research that subsequently informs leadership development programs, offering real-world solutions to leaders at various levels in Indian and multinational organizations. The impact on the classroom is profound as students gain insights from this research, inspiring them to be well-rounded leaders.
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2. IIM Ahmedabad - Brij Disa Centre for Data Science and Artificial Intelligence
In today's data-driven world, the Brij Disa Centre for Data Science and Artificial Intelligence (CDSA) is pioneering cutting-edge research that's at the forefront of business, governance, and policy solutions. By leveraging data analytics and artificial intelligence, CDSA offers practical applications for students and faculty alike. The insights generated from CDSA's research enrich classroom discussions, providing students with contemporary tools and frameworks to address real-world challenges.
IIM Ahmedabad's Other Pioneering Centers:
IIMA's commitment to innovation doesn't stop there. The Centre for Digital Transformation and the Centre for Innovation, Incubation, and Entrepreneurship provide students with an unmatched entrepreneurial and digital education. The Centre for Management of Health Services focuses on improving healthcare management, while the Centre for Transportation and Logistics addresses the challenges of sustainable urban mobility and efficient logistics. These centers reinforce the relevance of research and consulting in the classroom, preparing students to tackle real-world issues.
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ISB: Shaping Excellence through Specialized Research Centers
The Indian School of Business (ISB) mirrors the dedication to excellence through its array of research centers.
1. ISB Institute of Data Science: Leveraging Data-Driven Approaches
The ISB Institute of Data Science (IIDS) focuses on helping organizations harness data-driven approaches to gain a sustainable competitive advantage. The research conducted at IIDS forms the basis for innovative data strategies, offering students a powerful blend of theory and practical application.
2. ISB - Punj Lloyd Institute of Infrastructure Management
The Punj Lloyd Institute of Infrastructure Management (PLIIM) contributes to the development of top-tier management capabilities for the infrastructure and real estate sectors. Its flagship Advanced Management Program for Infrastructure (AMPI) provides an interdisciplinary education catering to mid-career professionals, bridging the gap between academia and industry.
3. ISB - Munjal Institute for Global Manufacturing
The Munjal Institute for Global Manufacturing (MIGM) is pioneering a resurgence in the manufacturing sector. Collaborating with MIT, MIGM offers a curriculum based on MIT’s Leadership for Global Operations program, providing students with invaluable insights into global manufacturing practices.
4. Max Institute of Healthcare Management: Shaping the Healthcare Landscape
In the healthcare sector, the Max Institute of Healthcare Management (MIHM) conducts interdisciplinary research on health systems, healthcare innovation, and technology. MIHM stands at the crossroads of healthcare innovation, enhancing students' understanding of healthcare services and products.
5. ISB Bharti Institute of Public Policy:
ISB boasts several other research centers, each dedicated to diverse fields such as IT and the networked economy, family enterprises, business innovation, and marketing. These centers engage with the corporate world, contributing to the development of innovative practices that students can absorb and apply.
The transformative role of research and industry consulting at IIMA and ISB is undeniable. These centers enrich the classroom experience by providing students with real-world insights, tools, and frameworks, preparing them for the complex challenges of the business world. Moreover, they empower faculty to conduct cutting-edge research that fuels innovation and thought leadership.
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IIM Bangalore: Fostering Excellence in Financial Markets and Corporate Governance
1. Centre for Capital Markets and Risk Management:
At IIM Bangalore , the Centre for Capital Markets and Risk Management is committed to providing academic leadership in research and teaching in the domain of Indian financial markets. Additionally, students at IIM Bangalore get the opportunity to engage in hands-on research in financial markets.
2. Centre for Corporate Governance and Sustainability (CCGS):
The research conducted at the center addresses issues crucial for corporate governance practices in India. These insights inform classroom discussions and case studies, providing students with a deeper understanding of ethical and governance challenges faced by businesses.
3. Israel Centre:
With a vision to promote entrepreneurial activity, business collaboration, and academic partnerships between India and Israel, the Israel Centre at IIM Bangalore bridges the gap between these two nations. The research conducted here enhances the international perspective in classrooms, bringing global business dynamics into focus.
4. Centre for Teaching and Learning (CTL):
CTL at IIM Bangalore is at the forefront of researching best practices in teaching and learning. Professors involved in CTL disseminate their findings to improve teaching standards, thereby enhancing the classroom experience. These insights are directly incorporated into pedagogical methods, benefitting students.
5. Supply Chain Management Centre:
The supply chain is a vital aspect of modern business, and IIM Bangalore recognizes this importance. The research and consulting activities in the Supply Chain Management Centre enable students to explore various facets of logistics, transportation, and supply chain optimization. This hands-on approach enhances the curriculum, making it more practical and industry-relevant.
6. IIM Bangalore - Behavioural Sciences Lab:
The Behavioral Sciences Lab at IIM Bangalore provides a controlled environment for experimental research. Professors conduct research spanning multiple disciplines, including marketing, economics, and organizational behavior. Findings from this lab influence how concepts like consumer behavior, marketing strategies, and human resources management are taught in the classroom.
7. Initiatives on Consumer Insights:
Professors at IIM Bangalore are actively involved in researching consumer behavior and insights.
8. IIM Bangalore - Data Centre and Analytics Lab (DCAL):
With a dedicated emphasis on analytics and artificial intelligence, DCAL leads in data-centric research and education. Students get hands-on experience with authentic data and challenges, equipping them for data-informed decision-making in their forthcoming professions.
9. IIM Bangalore - Real Estate Research Initiative (RERI):
The research carried out at RERI aids students in comprehending the intricacies of the real estate industry and its linkages to more extensive economic patterns. This insight holds immense value for students with a keen interest in this field.
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IIM Kozhikode PGP BL: Transforming Research into Classroom Learning
IIM Kozhikode (IIMK) is another premier institution that has been actively engaged in research and consulting. The following professors and their initiatives exemplify the valuable contributions to classroom learning:
Also, explore IIM Kozhikode offerings of specialized programs for career goals:
1. Prof. Keyoor Purani: Prof. Purani's extensive consulting experience in marketing management influences the curriculum at IIM Kozhikode PGP BL. His ongoing projects on market strategy and financial performance analysis translate into real-world insights for students.
2. Prof. Surya Prakash Pati: With his focus on labor issues in management, Prof. Pati's work informs students about the challenges and dynamics of labor markets. His research on competency assessment contributes to human resource management education.
3. Prof. Abhilash S Nair: His expertise in finance and banking is invaluable for students at IIM Kozhikode. His work on topics like credit rating and asset pricing models influences how finance and investment are taught in the classroom.
4. Prof. Venkataraman S: His research in corporate sustainability and corporate governance has direct implications for courses on sustainability marketing and corporate social responsibility. Students gain a deep understanding of ethical business practices.
5. Prof. Atanu Adhikari: Prof. Adhikari's research in marketing management touches upon diverse areas such as branding and consumer behavior. His work is integrated into marketing courses, enriching students' understanding of consumer psychology.
6. Prof. Joffi Thomas: Prof. Thomas's research in branding and sustainability marketing offers valuable insights into branding strategies and sustainable business practices. His expertise enriches the curriculum during the MBA course duration.
7. Prof. Sumit Mitra: His focus on social entrepreneurship and open innovation is instrumental in fostering an entrepreneurial mindset among students. His research is integrated into MBA courses on entrepreneurship and innovation.
Research and industry consulting projects carried out by professors at Indian Institutes of Management like IIM Ahmedabad, IIM Bangalore and IIM Kozhikode PGP BL and ISB significantly impact classroom learning and the overall MBA course duration. Through their research and active involvement in practical consulting projects, these educators ensure that the education provided remains current, applicable, and pertinent to the ever-changing business landscape.
These endeavors enhance the course offerings, providing students with invaluable real-world perspectives and equipping them to thrive in their upcoming professional journeys. MBA courses continue to play a pivotal role in nurturing business leaders who possess a deep understanding of both theory and practical application.
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Frequently Asked Questions
Why is research important for MBA students?
Research is important for MBA students because it builds critical thinking, data-driven decision-making, and problem-solving skills, which are essential for leadership and strategic management.
For MBA students, research is a cornerstone of management education. Unlike rote learning, research encourages students to analyze real-world business challenges, evaluate data, and apply frameworks to create solutions.
Key reasons why research is important in MBA programs:
Critical Thinking & Problem-Solving: Research develops the ability to question assumptions, analyze trends, and propose innovative solutions.
Data-Driven Decision Making: Business leaders must justify strategies with evidence; research skills train students to use data effectively.
Industry & Market Insights: Research projects (like capstones or dissertations) allow students to explore sectors deeply, building domain expertise.
Innovation & Entrepreneurship: Startups and new business models often arise from student-led research into emerging technologies or consumer behavior.
Academic & Career Advantage: Strong research capability enhances employability, helps in consulting, strategy, and analytics roles, and can lead to publications or doctoral opportunities.
Example applications in MBA programs:
Conducting market research for a live consulting project.
Analyzing financial data to evaluate investment opportunities.
Exploring consumer behavior for a marketing strategy assignment.
Preparing case studies on leadership, sustainability, or digital transformation.
In short, research helps MBA students move from being managers who execute to leaders who innovate and shape strategy.
What is the impact of your research?
The impact of research is that it creates new knowledge, influences business practices, and drives innovation and policy decisions, helping both academia and industry solve real-world problems.
The impact of research goes beyond academic recognition—it shapes industries, organizations, and society. For MBA students and business researchers, the impact can be measured in several ways:
1. Academic Contribution:
Adds to management theory and literature.
Provides frameworks and models that future scholars and practitioners can use.
2. Business & Industry Impact:
Guides corporate decision-making through evidence-based insights.
Helps companies adopt data-driven strategies in areas like finance, marketing, and operations.
Leads to innovation by uncovering trends in technology, consumer behavior, or sustainability.
3. Policy & Social Impact:
Influences public policy, especially in areas like ESG (Environmental, Social, and Governance).
Improves practices in corporate governance, ethics, and responsible leadership.
4. Personal & Professional Growth:
Enhances credibility and expertise for the researcher.
Builds problem-solving, analytical, and leadership skills valued in executive careers.
Example:
Research on digital transformation helps companies adopt AI-driven business models.
Studies on sustainability influence governments and businesses to adopt greener practices.
In short, the impact of research is its ability to turn knowledge into action—improving organizations, shaping leaders, and addressing global challenges.
Why is research important in business management?
Research is important in business management because it helps organizations make evidence-based decisions, identify market opportunities, reduce risks, and develop effective strategies for growth.
In business management, research is essential for bridging theory with practice. It provides leaders with insights that drive efficiency, competitiveness, and innovation.
Key reasons research is important in business management:
Evidence-Based Decision Making: Managers use research to validate assumptions and guide strategic choices with data rather than intuition.
Market Analysis & Consumer Insights: Research uncovers customer needs, market gaps, and emerging trends—vital for marketing, product launches, and expansion.
Risk Reduction: By studying competitors, economic conditions, and regulatory shifts, research helps businesses anticipate challenges and mitigate risks.
Strategy Development: Research supports long-term planning in areas like operations, finance, HR, and global expansion.
Innovation & Competitive Advantage: Companies use R&D and management research to design new products, improve processes, and stay ahead in fast-changing industries.
Organizational Learning: Research fosters a culture of inquiry and continuous improvement, helping firms adapt to changing environments.
Example applications:
A bank conducting financial risk research before entering a new market.
A retail chain using consumer behavior research to optimize pricing and promotions.
A tech firm applying innovation research to integrate AI into its products.
Thus, research in business management ensures organizations are strategic, adaptive, and competitive, making it a critical tool for leadership and long-term success.
What are good topics for research in MBA?
Good MBA research topics in 2025 include Artificial Intelligence in business, ESG & sustainability, digital transformation, leadership effectiveness, fintech, global strategy, and consumer behavior analytics.
Selecting the right MBA research topic is critical for showcasing analytical skills, industry relevance, and career alignment. In 2025, the best topics reflect global business shifts, technology adoption, and leadership challenges.
Top MBA Research Topics by Area:
1. Technology & Innovation
Impact of Artificial Intelligence (AI) on business decision-making
Role of digital transformation in improving organizational efficiency
Blockchain applications in supply chain and finance
Cybersecurity challenges in global enterprises
2. Strategy & Leadership
Leadership styles and their effect on employee productivity
Cross-cultural management in multinational companies
Post-pandemic global strategy: hybrid workplaces and remote leadership
Mergers & acquisitions: success factors and integration challenges
3. Finance & Economics
Growth of fintech and its disruption of traditional banking
Private equity vs venture capital: impact on startup ecosystems
ESG investing and sustainable finance models
Cryptocurrency regulation and global markets
4. Marketing & Consumer Insights
Role of big data and analytics in shaping consumer behavior
Social media marketing ROI and influencer credibility
Brand loyalty in the age of digital-first customers
Green marketing and consumer response to sustainability
5. Operations & Supply Chain
Supply chain resilience after COVID-19 disruptions
AI-driven demand forecasting
Sustainable logistics and carbon-neutral supply chains
Impact of e-commerce growth on last-mile delivery
6. HR & Organizational Behavior
Employee engagement in hybrid work models
Diversity, equity, and inclusion (DEI) as drivers of performance
Upskilling and reskilling for the future of work
Mental health initiatives and organizational productivity
Key Insight: When choosing a topic, MBA students should align it with career goals, industry trends, and available data to ensure maximum research impact and employability relevance.
Do you do research in an MBA?
Yes, MBA students typically do research through projects, case studies, dissertations, or industry-based capstone assignments, which develop problem-solving and analytical skills.
Research is an integral part of an MBA program, though its scope varies by school and specialization. Unlike a PhD, which focuses on pure academic research, MBA research is usually applied and practical, aimed at solving real-world business problems.
Ways MBA students do research:
Case Studies & Projects: Analyzing companies, markets, or industries to recommend strategic actions.
Capstone Projects: Partnering with organizations to solve a live business challenge (e.g., digital strategy, market entry, operations optimization).
Dissertations / Thesis (in some MBAs): In-depth academic research on a chosen business topic.
Industry Research Reports: Collecting and analyzing data on finance, marketing, operations, or HR trends.
Action Research: Testing management theories by applying them within an organization.
Examples of MBA research in practice:
Studying AI adoption in supply chains.
Analyzing consumer behavior in digital platforms.
Researching the impact of ESG initiatives on corporate performance.
Key Insight: Most MBA research is managerial and applied, designed to build skills in critical thinking, decision-making, and strategic problem-solving—all crucial for leadership roles.
What are strong research topics?
Strong research topics are those that are relevant, original, data-driven, and aligned with current trends, such as AI in business, ESG & sustainability, digital transformation, global strategy, and consumer behavior analytics.
A strong research topic balances academic rigor with practical impact. For MBA and management studies, the best topics are those that address real business challenges, emerging technologies, and evolving leadership issues.
Characteristics of strong research topics:
Relevance: Must align with current business or industry challenges (e.g., AI adoption, ESG compliance).
Originality: Should explore new angles or under-researched areas.
Feasibility: Research must be supported by available data and resources.
Career Alignment: A good topic strengthens your expertise in your target industry.
Impact Potential: Should provide actionable insights for organizations, policymakers, or entrepreneurs.
Examples of strong MBA research topics in 2025:
Technology & Innovation: Role of AI and machine learning in business decision-making.
Sustainability & ESG: Corporate strategies for achieving net-zero targets.
Finance & Economics: Fintech disruption of traditional banking models.
Leadership & HR: Effectiveness of hybrid leadership in global organizations.
Marketing & Consumer Behavior: Influence of social media micro-influencers on purchase decisions.
Global Strategy: Post-pandemic supply chain resilience in multinational firms.
Key Insight: A strong research topic not only meets academic requirements but also makes you a thought leader in your field, positioning you for better career opportunities.
What is the scope of research in business management?
The scope of research in business management includes strategy, finance, marketing, human resources, operations, technology, and sustainability, covering both organizational performance and global business challenges.
The scope of research in business management is wide-ranging because it touches every aspect of how organizations function and compete. MBA and management researchers explore both theoretical frameworks and practical applications that improve decision-making, leadership, and innovation.
Major areas of scope in business management research:
Strategic Management & Leadership
Competitive advantage, mergers & acquisitions, global expansion
Leadership effectiveness, decision-making under uncertainty
Finance & Economics
Corporate governance, risk management, financial markets
Fintech, sustainable finance, cryptocurrency regulation
Marketing & Consumer Behavior
Branding, digital marketing, consumer psychology
Big data analytics, social media influence, green marketing
Human Resources & Organizational Behavior
Employee engagement, DEI (diversity, equity, inclusion)
Hybrid work, mental health, leadership development
Operations & Supply Chain
Lean management, logistics optimization
AI-driven supply chain, sustainability in operations
Technology & Innovation
Digital transformation, AI adoption, blockchain in business
Innovation management, entrepreneurship, startup ecosystems
Sustainability & CSR
ESG (Environmental, Social, Governance) strategies
Corporate social responsibility and long-term value creation
Key Insight: The scope of business management research is interdisciplinary and global, addressing both traditional areas like finance and marketing and modern challenges such as AI, ESG, and digital disruption. This makes it highly valuable for both academia and industry.
What is the purpose of research?
The purpose of research is to generate new knowledge, solve problems, support decision-making, and drive innovation in both academic and practical contexts.
The purpose of research extends beyond data collection—it is about creating insights that improve understanding and guide action. In business management and MBA studies, research serves multiple objectives:
1. Knowledge Creation
Expands academic theories and models.
Builds frameworks that can be applied in real-world organizations.
2. Problem-Solving
Identifies challenges in business operations, leadership, finance, or markets.
Proposes evidence-based solutions for better outcomes.
3. Informed Decision-Making
Equips managers with data to guide strategic choices.
Reduces reliance on intuition by validating assumptions.
4. Innovation & Growth
Research fosters new products, processes, and business models.
Encourages entrepreneurship and digital transformation.
5. Policy & Social Impact
Shapes government policies, corporate governance, and sustainability practices.
Drives social change through ESG and CSR-focused studies.
6. Personal & Professional Development
Strengthens analytical, critical thinking, and leadership skills.
Builds credibility and expertise in one’s chosen field.
Example:
Research in consumer behavior helps companies design better marketing campaigns.
Research in supply chain resilience enables businesses to prepare for global disruptions.
Key Insight: The purpose of research is not just academic—it is a tool to connect knowledge with action, ensuring continuous improvement in business, policy, and society.
What is the scope of research?
The scope of research defines its boundaries, focus areas, objectives, and limitations, explaining what the study will cover and what it will exclude.
The scope of research is a critical section in any academic or business study. It clearly outlines what the research will examine, how far it will go, and what factors are deliberately excluded. This helps readers and evaluators understand the extent, depth, and relevance of the research.
Key elements of research scope:
Topic Boundaries: Defines the subject area (e.g., marketing strategy, supply chain, leadership).
Geographical Scope: Specifies the location or region studied (e.g., Indian market, global MNCs).
Time Frame: States the period covered (e.g., data from 2020–2025).
Population/Industry: Identifies target respondents or sectors (e.g., banking sector employees, e-commerce consumers).
Objectives & Variables: Clarifies what relationships or outcomes the research aims to study.
Limitations: Excludes areas beyond the research’s focus to maintain clarity and feasibility.
Example (MBA Research Scope):
This study focuses on the impact of digital marketing on consumer buying behavior in the Indian e-commerce sector between 2021–2025, excluding offline retail and international markets.
Key Insight: A well-defined scope ensures the research stays focused, manageable, and credible, avoiding unnecessary diversions while achieving its objectives.
How does research impact life?
Research impacts life by improving knowledge, solving real-world problems, advancing technology, shaping policies, and enhancing personal and societal well-being.
Research has a transformational impact on daily life, influencing everything from healthcare and education to business and social development. Its role is not limited to academia—it directly affects how people live, work, and interact.
Ways research impacts life:
Knowledge & Awareness
Expands human understanding of science, society, and business.
Helps people make informed personal and professional decisions.
Problem-Solving
Addresses challenges such as climate change, healthcare crises, or business inefficiencies.
Provides evidence-based solutions that improve outcomes.
Technology & Innovation
Research drives breakthroughs in AI, medicine, renewable energy, and digital platforms.
Everyday conveniences like smartphones, online banking, and e-commerce exist because of research.
Policy & Society
Guides government policies on healthcare, education, economy, and sustainability.
Improves quality of life through social research on poverty, inequality, and mental health.
Personal & Professional Growth
Builds analytical and critical thinking skills.
Encourages lifelong learning and adaptability in fast-changing environments.
Example impacts:
Medical research saves lives through vaccines and treatments.
Business research improves products, services, and customer experiences.
Social research fosters inclusion, diversity, and equality.
Key Insight: Research impacts life by connecting knowledge with action, ensuring continuous progress for individuals, businesses, and society at large.
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