Make way for the Video Essays in MBA admission process
- Goalisb
- Sep 23
- 14 min read
Table of Contents
Introduction
A surge in International applicants has led the school to use new tools like Video Essays to check the applicant's communication skills. Here we explore more about how one can approach a video essay.
How to Plan and Create a Perfect Video Essay Outline
Although video essays might seem intimidating to produce, it is pretty easy to create one. All you need is a good plan and some guidelines. So how do you put your video essay together?
The main goal of a video essay is to answer one question in the first 30 seconds of the video.
However, don't narrow it down to just this sentence because then your content won't explore any other potential related topics. To create a concise outline, try answering the following questions:
a) What is the topic of my video essay?
b) Who will be viewing my content?
c) What are some potential themes that I can explore?
d) What types of evidence will I use in my video essay?
Struggling to structure your answers for MBA video essays? GOALisB mentors help you create personalized outlines and practice strategies that make you stand out. Book free consultation today.
The Most Important Part of Your Video Essay Is Your Introduction
The introduction is an essential part of your video essay. You should be able to capture your audience's attention and hook them with a hook.
The introduction of the video, even though informative, shouldn't be very long and cumbersome. It would help if you also didn't ramble on about things that are not relevant to your argument.
How to Structure and Write an Effective Introduction to Your Video Essay
A video essay is a video that illustrates an author's thoughts or feelings about a particular topic.
As the first section of your video essay, you should introduce your audience to the topic and tell them what you're going to be talking about.
At this point, you should have been in your research phase for at least a week and have some notes on what you've found out so far. This will help structure your introduction and general outline for the rest of your video essay.
It would be best to decide which piece of footage or audio clip will support the issues you want to make in your essay. If possible, try to find yourself some footage or audio that speaks specifically to what's going on right now in terms of the topic.
Why is Structure Critical in Writing a Successful Introductory Sequence in Your Video Essay?
A good introduction sequence can entice, seduce, and engage the audience. It can also establish an expectation of what is to come in your video essay. You can create a captivating opening that will immerse your audience into your video essay with the proper structure.
A well-structured introduction sequence will help you to:
1. Establish the audience's expectations and context of the video essay
2. Introduce the central argument or thesis for each section of your video essay before it begins
Creating a Video Essay Outline
Although video essays might seem intimidating to produce, it is pretty easy to create one. All you need is a good plan and some guidelines. So how do you put your video essay together?
The main goal of a video essay is to answer one question in the first 30 seconds of the video. However, don't narrow it down to just this sentence because then your content won't explore any other potential related topics.
To create a concise outline, try answering the following questions:
a) What is the topic of my video essay?
b) Who will be viewing my content?
c) What are some potential themes that I can explore?
d) What types of evidence will I use in my video essay?
The video essay has been incorporated as an integral part of the applicant evaluation in many leading business schools. Some leading schools which have integrated the video essay component with the application submission are discussed here.
Ivey Business School MBA Video Essay:
Candidates are required to submit two written essay questions and two required video questions.
INSEAD MBA Video Essay:
English as a second language is tested well with the video essay component. The school expects a candid response from the students to behavioural questions. The video essay is able to convey the passion of the applicant much more easily than the written essay questions.
Video interview is conducted on the platform KIRA.
4 video interview questions are asked.
For each question, 45 seconds is given to prepare and 60 seconds to respond.
The final question is written, with five minutes to submit the answer.
The full assessment takes approximately 15–20 minutes.
KELLOGG MBA Application Video Essay:
The video essays are optional.
The video essay include 3 questions-
Introduce yourself to the admissions committee.
What path are you interested in pursuing, how will you get there, and why is this program right for you?
This question will be based on a challenge you've faced and what you've learned from it.
ROTMAN MBA Video Essay Requirements:
Rotman Business School incorporates the video essay component combined with a timed writing prompt in addition to the regular written essay with the application. Rotman MBA application requires the applicant to fill two KIRA video essay questions, followed by a real-time written response on the KIRA interview platform for the final submission.
SCHULICH MBA Video Essay:
Video essays are compulsory part of the SCHULICH MBA admission process.
There will be 2 video essay questions.
The first question will be get-to-know-you question and the second will relate more to the workplace.
Candidates can start the video essay by clicking on the link at the bottom of the essay section of the appliaction.
Candidates will have 45 seconds to plan the answer and 90 seconds to record.
Candidates can practice as many times they can with up to five sample questions.
Every school has unique video essay formats—from Kira timed prompts to open introductions. At GOALisB, we prepare you for each with mock practice and expert feedback so you’re never caught off guard. Get free assistance.
Mastering the Art of Video Essays with GOALisB:
Unleash Your Creativity and Make a Lasting Impression in Your MBA Applications!
Discover the dynamic and innovative world of video essays, a medium that allows individuals to showcase their skills, creativity, and unique personalities. Whether you're a college applicant or a professional seeking career opportunities, understanding video essays is crucial for leaving a memorable mark. Submitting a video essay is a dynamic way that allows your personality to shine, captivate your audience, and convey your message in a visually engaging way.
Definition and Purpose: An overview of the Video Essay
Video essay serve as a creative alternative to traditional written essays, enabling applicants to express themselves through audiovisual means. They offer a broader canvas beyond written text, allowing for a more holistic representation of who you are.
Common Formats and Platforms:
Video essays come in various formats, depending on their purpose and requirements. Some common formats include:
Structured Interviews: Respond to pre-recorded or live interview questions, demonstrating your ability to think on your feet and articulate your thoughts.
Personal Stories: Share anecdotes or narratives that highlight your experiences, values, and motivations.
Visual Presentations: Create visually engaging presentations using slides, images, and graphics to convey your ideas and achievements.
Documentary-style Videos: Produce short documentaries or mini-films that capture your journey, showcasing your skills, interests, and aspirations.
These video essays can be shared through dedicated platforms, video hosting sites like YouTube or Vimeo, or even integrated systems within MBA application portals.
Importance to Admissions Committees:
Admissions committees view video essays as a valuable opportunity to gain deeper insights into applicants' personalities and assess their fit within their programs or organizations. They consider perspectives such as authenticity, creativity, communication skills, and cultural fit.
Structured Techniques to Answer Common Video Essay Questions:
We provide structured techniques for answering common video essay questions, ensuring you present your experiences effectively. From handling challenging team experiences to sharing personal stories related to diversity and inclusion, exploring ethical predicaments, articulating leadership experiences, and aligning future goals with the program, we guide you step by step.
Frequently Asked Questions
What to wear for an MBA video essay?
For an MBA video essay, wear professional business attire—a dark suit or blazer with a light shirt/blouse—keeping the look polished, simple, and camera-friendly.
Detailed Answer: MBA video essays (used by schools like Kellogg, Rotman, Yale SOM) are recorded responses that evaluate communication, presence, and professionalism. Your attire plays a big role in first impressions.
Guidelines for MBA Video Essay Attire
Business Formal or Business Professional
Men: Dark/navy/charcoal suit, light-colored dress shirt, conservative tie (optional but safe).
Women: Blazer with blouse, formal dress, or professional top; minimal jewelry.
Camera-Friendly Colors
Best: Solid, neutral tones (navy, grey, white, light blue).
Avoid: Distracting patterns, bright neon, or all-black (can flatten on camera).
Grooming and Presentation
Well-groomed hair and neat appearance.
Subtle makeup for women (if used).
No flashy accessories or oversized watches.
Background & Lighting Considerations
Outfit should contrast subtly with your background.
Avoid green (if background may use virtual settings).
Comfort and Confidence
Choose clothing you feel comfortable in, so you focus on delivery, not adjusting your outfit.
Summary: For an MBA video essay, dress in business formal attire—a suit or blazer in solid, neutral colors—ensuring you look polished, professional, and confident on camera.
How to write an essay for MBA admission?
To write an MBA admission essay, craft a clear, authentic story that highlights leadership, career goals, and impact, while showing how the MBA program fits into your journey.
Detailed Answer: MBA admission essays are a core part of applications to schools like Harvard, Wharton, INSEAD, and ISB. They go beyond resumes and test scores to reveal your personality, vision, and fit.
Steps to Write a Strong MBA Admission Essay
Understand the Prompt
Examples:
HBS: “What else should we know about you?”
Wharton: “What do you hope to gain professionally from the Wharton MBA?”
ISB: “What are your short-term and long-term goals?”
Choose a Core Theme
Leadership & impact stories.
Career goals and clarity of vision.
Personal values and resilience.
Craft a Narrative Structure
Hook: Start with a compelling story or moment.
Body: Show challenges, actions, and outcomes (use STAR method: Situation, Task, Action, Result).
Reflection: Explain lessons learned and personal growth.
Connection to MBA: Link your story/goals to how the program helps.
Show Authenticity & Self-Awareness
Be honest about failures and challenges.
Show not only what you achieved but why it mattered.
Demonstrate Fit With the School
Mention specific resources (courses, clubs, culture, alumni network).
Align your goals with what the school offers.
Polish the Writing
Concise, clear, and professional tone.
Avoid jargon, clichés, or over-selling.
Edit multiple times for flow and impact.
Example Elements of a Strong MBA Essay
Story: Leading a turnaround project in your company.
Reflection: What it taught you about leadership under pressure.
Connection: Why you now seek an MBA to scale such impact globally.
Summary: A strong MBA admission essay blends storytelling, self-reflection, and career clarity, while proving why the program is the right fit for your leadership journey.
How do you do a video essay?
To do a video essay for MBA admissions, prepare strong answers, dress professionally, record in a quiet well-lit space, and speak clearly with confidence while keeping responses concise.
Detailed Answer: MBA video essays are used by schools like Kellogg, Yale SOM, Rotman, and INSEAD to assess communication skills, presence, and personality beyond the written application.
Steps to Do a Successful Video Essay
Understand the Format
Schools provide random or pre-set prompts.
You usually get 30–60 seconds to prepare and 1–2 minutes to answer.
Recorded in one take—no retakes allowed.
Prepare Strategically
Practice common themes: Why MBA? Why this school? Leadership example, Teamwork, Conflict resolution, Personal values.
Develop short story-based responses using the STAR method (Situation, Task, Action, Result).
Set Up Your Environment
Quiet room, stable internet, neutral background.
Good lighting (natural or front-facing lamp).
Camera at eye level for natural presence.
Dress Professionally
Business formal or business casual attire.
Solid colors that look good on camera.
Deliver With Confidence
Smile and maintain eye contact with the camera.
Speak at a steady pace—avoid rushing.
Be authentic: let your personality and enthusiasm show.
Practice With Mock Tools
Record yourself on Zoom/phone to refine tone and clarity.
Focus on being natural, not memorized.
Summary: To ace an MBA video essay, prepare structured answers, practice delivery, set up a professional recording environment, and communicate authentically with confidence.
Do MBA applications require essays?
Yes, most MBA applications require essays, where candidates explain career goals, leadership experiences, and why they fit the program; some schools also add video essays or short responses.
Detailed Answer: MBA applications go beyond test scores and resumes—they use essays to evaluate leadership potential, career clarity, and personal values.
Types of MBA Application Essays
Career Goals Essays
E.g., Wharton, ISB, Columbia ask about short-term and long-term goals.
Schools want to see ambition + realism + alignment with program resources.
Leadership/Impact Essays
Candidates share examples of leadership, teamwork, or problem-solving.
Typically use the STAR framework (Situation, Task, Action, Result).
Why MBA / Why This School Essays
Explain your motivation for pursuing an MBA at this stage.
Must connect personal goals to specific school offerings (courses, clubs, networks).
Personal/Values Essays
HBS: “What else should we know about you?”
Stanford GSB: “What matters most to you, and why?”
Focus on authenticity, values, and self-awareness.
Optional Essays
Used to address gaps (employment, academics, test scores).
Not mandatory but helpful for context.
Video Essays (in some schools)
Kellogg, Yale SOM, Rotman require recorded video responses.
Summary: Yes, MBA applications require essays—usually covering career goals, leadership, and personal fit—which play a central role in demonstrating who you are beyond academics.
How long are MBA essays?
MBA essays typically range from 250 to 1,000 words, depending on the school and prompt, with most schools requiring 400–600 words per essay.
Detailed Answer: MBA essay length varies by program, but schools give strict guidelines to test clarity and conciseness.
Typical MBA Essay Length by School
Harvard Business School (HBS): Open-ended, no word limit, but most essays are 800–1,200 words.
Wharton: Two required essays, 400–500 words each.
Stanford GSB: What matters most to you and why? (~650–750 words) + Why Stanford? (~400 words).
INSEAD: Multiple short essays, usually 250–400 words each.
ISB (India): Essays around 400 words each, with 2–3 prompts.
Kellogg/Yale SOM: Mix of short essays (250 words) and video essays.
General Guidelines
Short-answer essays: 150–300 words.
Standard essays: 400–600 words.
Long/flagship essays: 800–1,000 words (HBS, Stanford).
Key Point
Admissions officers value quality over length. An essay that’s too long may seem unfocused, while one that’s too short may lack depth. The best essays are concise, authentic, and reflective within the word limits.
Summary: MBA essays are usually 400–600 words, though some schools like HBS and Stanford allow longer (800–1,000 words), and others like INSEAD require multiple shorter essays (250–400 words).
What is the admission process for MBA?
The MBA admission process typically includes an application form, essays, test scores (GMAT/GRE), academic transcripts, resume, recommendations, interview, and sometimes a video essay or assessment.
Detailed Answer: The MBA admission process is multi-stage and holistic, designed to assess not just academics but also leadership potential, career clarity, and program fit.
Step-by-Step MBA Admission Process
Research & School Selection
Identify programs (Harvard, Wharton, ISB, INSEAD, etc.) based on career goals, rankings, cost, and location.
Take Entrance Exams
Most global schools accept GMAT or GRE.
Some schools also accept EA (Executive Assessment) for executive MBAs.
In India, CAT is required for IIMs.
Prepare Application Documents
Application form with personal, academic, and professional details.
Resume (1-page) focused on leadership and impact.
Essays on career goals, leadership, personal values, and fit with school.
Recommendations from supervisors/mentors.
Transcripts of academic records.
Submit Application by Deadlines
Schools have Round 1, Round 2, Round 3 deadlines (global MBAs).
Indian MBAs (IIM, ISB) follow their own cycles.
Shortlisting
Based on application strength, test scores, and profile.
Interviews & Video Essays
Behavioral interviews (in-person or virtual).
Some schools (Kellogg, Yale SOM, Rotman) use video essay questions.
Final Decision
Admit, Waitlist, or Reject.
Scholarships/funding decisions often come with the admit.
Summary: The MBA admission process involves entrance exams, application forms, essays, recommendations, interviews, and sometimes video essays, with decisions made on a holistic review of academics, leadership, and fit.
How many words is a 20-minute video essay?
A 20-minute video essay is typically 2,600–3,200 words, assuming a speaking pace of 130–160 words per minute.
Detailed Answer: The word count of a video essay depends on speech rate, which varies by individual and context:
Word Count by Speaking Speed
Slow (100–120 wpm): 2,000–2,400 words
Average (130–160 wpm): 2,600–3,200 words
Fast (170–190 wpm): 3,400–3,800 words
For a 20-Minute MBA Video Essay / Presentation
Ideal to aim for ~2,800–3,000 words, since business communication values clarity and pauses.
Pauses, transitions, and visuals reduce the actual spoken word count compared to a purely written essay.
Shorter, concise phrasing often has more impact than a “dense” script.
Key Considerations
Reading a script word-for-word may sound robotic—better to script main points and deliver naturally.
Admissions-style video essays are usually much shorter (1–2 minutes), but academic or presentation-style video essays can run longer.
Summary: A 20-minute video essay is around 2,600–3,200 words, depending on speaking speed, but the best practice is to keep it concise and natural with pauses for clarity.
Are video essays academic?
Video essays can be academic or non-academic; in universities, they are often used as an academic assignment to analyze, argue, or present research, while in MBA admissions they serve as a personal/communication assessment.
Detailed Answer: The nature of a video essay depends on the context in which it is used.
Academic Video Essays
Common in universities and research contexts.
Students present analysis, arguments, or critiques—similar to a written essay but in video format.
Examples: A film studies video essay analyzing cinematography, or a business school assignment presenting market research.
Admissions Video Essays (MBA/College)
Used by schools like Kellogg, Yale SOM, Rotman, INSEAD.
Not academic—they test communication, presence, clarity, and authenticity.
Usually 1–2 minutes per response, unscripted.
Creative / Public Video Essays
Found on platforms like YouTube (e.g., film critiques, social commentary).
Blend academic analysis with storytelling, but geared for a broader audience.
Summary: Video essays can be academic when used in coursework or research, but in MBA admissions they are evaluative tools to assess personality and communication rather than academic argumentation.
What equipment is needed for video essays?
For a video essay, you need a camera or webcam, microphone, good lighting, and editing software; optional gear includes a tripod, headphones, and backdrop for better quality.
Detailed Answer: The equipment depends on whether you’re making an academic/creative video essay (long-form, polished) or an MBA admissions video essay (short, simple, professional).
Essential Equipment for Any Video Essay
Camera / Webcam
Laptop webcam works for MBA admissions.
DSLR/mirrorless camera or phone with HD recording for academic/creative essays.
Microphone
External USB mic or lapel mic ensures clear audio.
Even basic plug-in mics are better than built-in laptop mics.
Lighting
Natural daylight (facing a window).
Ring light or softbox for professional look.
Stable Setup
Tripod or stable laptop stand to avoid shaky footage.
Camera at eye level.
Editing Software (for academic/creative essays)
Basic: iMovie, Windows Movie Maker.
Advanced: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve.
Optional but Useful Add-ons
Headphones → check audio quality.
Backdrop or clean wall → avoids distractions.
Teleprompter app (if scripted, but not for MBA admissions).
MBA Video Essays vs. Academic/Creative
MBA Admissions Video Essays → Keep it simple: webcam, mic, good lighting. No heavy editing (schools want natural responses).
Academic/Creative Video Essays → Higher production value: external camera, polished editing, visuals, and transitions.
Summary: The core equipment for video essays includes a camera/webcam, microphone, lighting, and editing software; MBA video essays only need a basic setup, while academic/creative essays may require more professional gear.
What are MBA essays like?
MBA essays are personal, reflective narratives where applicants explain their career goals, leadership experiences, values, and fit with a business school, usually in 400–600 words per essay.
Detailed Answer: MBA essays differ from academic essays—they are story-driven and introspective, designed to reveal who you are beyond scores and resumes.
Common Types of MBA Essays
Career Goals Essays
Explain short-term and long-term goals.
Example: Wharton, ISB, Columbia.
Leadership/Impact Essays
Showcase leadership, teamwork, or problem-solving.
Example: Kellogg, Yale SOM.
Why MBA / Why This School Essays
Show program fit through courses, clubs, and culture.
Example: INSEAD, Booth.
Personal/Values Essays
Explore motivations and identity.
Example: Stanford GSB: “What matters most to you, and why?”
HBS: “What else should we know about you?”
Optional Essays
Used to explain gaps, low GPA, or unique context.
Style of MBA Essays
Narrative-driven: Uses real stories, not generic claims.
Reflective: Goes beyond “what happened” to explain why it mattered.
Concise: Clear, structured answers within word limits.
Professional yet authentic: Balances achievements with humility and growth.
Summary:
MBA essays are storytelling-based, reflective pieces that highlight leadership, career goals, and personal values, helping schools assess your fit beyond academics.
Unlock the Power of Video Essays with GOALisB:
When it comes to video essays, GOALisB is your trusted partner. We offer expert guidance, ensuring you craft outstanding MBA applications. Let us help you unleash your creativity, make a lasting impression, and showcase your true potential. Lights, camera, action! Get in touch with us on Whatsapp at +91 7719497187 or email at contact@goalisb.com for MBA application and interview assistance.
