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Make way for the Video Essays in MBA admission process

Updated: Oct 16, 2020

A surge in International applicants has led the school to use new tools to check the applicant's communication skills.

The video essay has been incorporated as an integral part of the applicant evaluation in many leading business schools. Some leading schools which have integrated the video essay component with the application submission are discussed here.

Ivey Business School MBA

The video essay is mandatory in the Ivey Business School MBA process. The process is implemented as a KIRA interview at the application submission stage.


English as a second language is tested well with the video essay component. The school expects a candid response from the students to behavioural questions. The video essay is able to convey the passion of the applicant much more easily than the written essay questions.


At Kellogg the school asks the students to convey the value they will add to the school through different video essay questions. A series of short video questions lead to greater insights into the applicant's motivations. The first essay is an introduction to the admissions committee.

Kellogg Video essay 1: Please introduce yourself to the admissions committee.

The second essay is the career direction and the motivation of the applicant for the same.

Video essay 2: What path are you interested in pursuing, how will you get there, and why is this program right for you? The third video essay at Kellogg is a random question about decision making situations in personal or professional life.

Just like in life there is no retake or an edit here.The applicant has 20 seconds to think about the question and up to one minute to respond.


Rotman Business School incorporates the video essay component combined with a timed writing prompt in addition to the regular written essay with the application. Rotman MBA application requires the applicant to fill two KIRA video essay questions, followed by a real-time written response on the KIRA interview platform for the final submission.


Schulich MBA application requires the submission of a KIRA interview response and a timed written response with its application submission form. Application to Schulich MBA requires the applicant to complete two video essays and a five-minute timed writing prompt for the KIRA interview process.

How do you ensure success in the KIRA Interview and the video essay based application?

Our applicants have reported a high success rate in the video essay and KIRA interview owing to a high level of introspection and brainstorming in the application process. Get in touch for our specialised KIRA interview preparation assistance package especially for applicants to International schools. The KIRA interview has not yet made its way in the Indian profile based business school applications.

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